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Remembering less, or needing less? Age-related differences in the purchase funnel.

Posted by Philip Mecredy on 27 May 2024

Tags: older consumers, brand purchase funnel, brand loyalty

Mecredy P, Wright M, Feetham P & Stern P. 2024. Remembering less, or needing less? Age-related differences in the purchase funnel. Mark Lett. doi.org/10.1007/s11002-023-09681-8

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