In 2009, the HOPE Foundation for Research on Ageing published New Insights into the Experienced Generations, a report that explored the lives, needs and potential of New Zealanders aged 65 and over. More than a decade later, its insights remain relevant. The report anticipated the rapid ageing of our population, projecting that by 2026 nearly one in five New Zealanders would be over 65. Today, while overall population growth has exceeded expectations due to immigration, the number of people aged 65+ is almost exactly as predicted by Stats New Zealand (17%).
One of the report’s most important contributions was challenging the idea that older people are a single, uniform group. It identified five distinct segments within the 65+ population, each with different needs, behaviours, and attitudes. This remains true today—our ageing population is diverse, and a “one-size-fits-all” approach to policy and services will not be effective. The report also highlighted the value older people bring to society, from their knowledge, skills and experience to their contributions through volunteering, caregiving and community engagement. These contributions represent both social and economic opportunities that are still not fully realised.
However, many of the challenges identified in 2009 persist. Social isolation and loneliness, financial pressures for some older people, barriers to accessing services and environments, and increasing health and wellbeing needs remain key issues. Addressing these requires continued effort, including stronger cross-sector collaboration and long-term, future-focused planning. The HOPE Foundation for Research on Ageing continues to support this work by funding research on ageing, sharing evidence-based insights, developing the next generation of researchers, and influencing decision-makers to improve the quality of life for ageing New Zealanders.